ChM. Dr. Norshidah Baharuddin
Senior Director, Strategy Planning & Transformation, Standards and Industrial Research Institute of Malaysia (SIRIM Berhad)
Dr. Norshidah Baharuddin is a distinguished strategic leader with more than two decades of experience in research, innovation management, organisational transformation, and quality infrastructure at SIRIM Berhad. Throughout her career, she has played a significant role in advancing Malaysia’s industrial innovation ecosystem through strategic governance, institutional transformation, and technology-driven initiatives that support sustainable economic growth and industry competitiveness.
A strong advocate for Quality Infrastructure (QI) as a foundation for innovation and industrial resilience, Dr. Norshidah possesses extensive expertise in research and innovation leadership, performance management, environmental and energy technologies, as well as cross-sector collaboration. She has led numerous high-impact initiatives involving R&D programme management, industry engagement, and strategic development.